Helping high profile public and private sector leaders develop and implement visionary communications strategies

 

 

 

Laurel Schmidt, Principal

Laurel Schmidt is a problem solver with broad experience working with high profile public and private sector leaders to develop and implement effective communications strategies. 

She has served in a variety of executive communications roles, with expertise in energy, environmental policy and regulation, education, and the media industry.  Most recently, Laurel drove strategic communications for Portland General Electric, one of the only Fortune 1000 companies in Oregon. Prior to that, she was the Director of Executive Communications at PBS headquarters in Washington, DC, working directly with senior leadership at the nation’s most trusted broadcasting institution to develop and implement the organization’s strategic vision and messaging. She spent five years on Capitol Hill in policy and communications roles, and began her career raising money for California politicians.

A native Oregonian who grew up in California, Laurel earned an undergraduate degree in English from the University of California, Berkeley, and a Masters Degree in Political Communications from the London School of Economics.

“Laurel is extremely creative and strategic, and knows how to positively influence conversations with a level of professional diplomacy I’ve rarely seen.”
— Franco Albi, Portland General Electric

Vision

  • Speechwriting

  • Organizational change communications

  • Media training & public speaking coaching

Strategy

  • Media relations/earned media campaigns

  • Digital/social media strategy and content development

  • Op Eds, key messages, and native content

  • Business documents: budget narratives, stakeholder reports

Fundraising

  • Donor messaging

  • Grant writing

  • Foundation relations

Crisis

  • Crisis management

  • Crisis communications planning

“Laurel is a visionary and is always thinking about new ways to advance the core objectives of an organization.”
— Anna Richter Taylor, ART Public Affairs

Stoneycreek Strategies, Portland, OR. 503.522.8295; laurel@stoneycreekstrategies.com